The Life of John La Gatta
Born in Naples, Italy, John La Gatta was an American advertising illustrator active during the first half of the 20th century. After his family emigrated to the United States, he showed an early talent for art and enrolled in the New York School of Fine and Applied Arts at age fifteen. He studied under Kenneth Hayes Miller and Frank Alvah Parsons, selling sketches to Life magazine to fund his education. His early career included designing film posters for the Lubian Film Company in Philadelphia and working for the N. W. Ayer advertising agency in New York City.
La Gatta's professional reach extended to many prominent magazines, including Ladies' Home Journal, Cosmopolitan, Woman's Home Companion, Redbook, McCall's, and Harper's Bazaar. He also painted twenty-two covers for the Saturday Evening Post. His advertising clients included brands such as Campbell's Soup, Ivory Soap, Kellogg's, and General Motors.
Technique and Later Years
At the peak of his career in the 1930s, La Gatta was known for his ability to produce an illustration a day. His technique involved working on illustration board with charcoal, which he then sprayed with fixative before over-painting with thin oil paint to allow the charcoal lines to remain visible. He often used a palette knife to add texture with color. He frequently used models from model agencies, the theater, and the Miss America pageant.
In 1941, La Gatta moved his family to California. While he continued advertising commissions for brands like Woodbury Soap, he eventually turned to portrait painting. In 1956, he served as an instructor at the Art Center College of Design in Pasadena, where he taught students such as Bob Peak and Mark English. He was posthumously inducted into the Society of Illustrators' Hall of Fame in 1984.
Q&A
John La Gatta은(는) 어느 시대의 작품을 남겼나요?
John La Gatta은(는) Modern 시대에 활동했습니다. 이 시기는 역사적 맥락 속에서 작가의 예술적 위치를 보여줍니다.
John La Gatta 작가의 다른 활동명이나 알려진 이름이 있나요?
John La Gatta은(는) John LaGatta라는 이름으로도 활동하고 있습니다.
John La Gatta 작가의 작품 관련 통계 정보는 어디에서 확인할 수 있나요?
John La Gatta의 방문 통계 페이지에서는 이 사이트에 등록된 작가의 작품들을 바탕으로 산출된 통계 정보를 제공합니다.
특정 매체로 분류된 John La Gatta의 모든 작품을 어떻게 찾을 수 있나요?
특정 매체로 제작된 John La Gatta의 모든 작품을 확인하시려면, 작가의 모든 매체별 페이지를 이용해 주세요.
